How To Sell on TikTok Shop: A Guide For ECommerce Sellers (2024)

How To Sell on TikTok Shop: A Guide For ECommerce Sellers (1)

How To Sell on TikTok Shop: A Guide For ECommerce Sellers (2)

Rebecca Montag

Have you bought anything on TikTok shop? If you’re among the growing number of TikTok users, you’ve probably seen plenty of shopping content on your “For You” page. With the click of a button, TikTok users can now make purchases directly through the app. Selling and buying products online has never been easier.

The buzz surrounding TikTok Shop is evident through the widespread use of the hashtag #TikTokMadeMeBuyIt, which has garnered over 68 billion views. For eCommerce business owners and online sellers, this TikTok revolution is changing social commerce. But is TikTok Shop good for your business? Read on to learn more about TikTok Shop and how to start selling on the social media platform.

In this article:

  • About TikTok Shop
  • How to sell on TikTok
  • Ways you can sell through TikTok Shop
  • Should you sell on TikTok Shop?

About TikTok Shop

With a whopping 1.7 billion active monthly users and counting, TikTok isn’t just a platform for trending dance routines and lip-sync battles anymore. It’s evolving into a mammoth eCommerce market, changing the face of social commerce.

Social commerce, or the use of social networks to promote eCommerce sales, is growing quickly. TikTok Shop is the latest on the scene, providing a new, seamless way for sellers, creators, and affiliates to advertise and sell products directly through the app.

TikTok’s potential for eCommerce

Owned by the private Chinese conglomerate ByteDance, TikTok’s sophisticated algorithm does a terrific job of keeping users engaged for hours on end. It’s no secret that TikTok has a unique ability to continuously suggest content tailored to your interests. This leads people to lose track of time and get lost in the platform. The extended user engagement is the crux of TikTok’s massive potential for eCommerce.

TikTok Shop rollout

The app’s exponential growth and user engagement paved the way for the introduction of its eCommerce feature. TikTok started piloting it in the US in November 2022, after testing it out in the UK and several Southeast Asian countries.

Known as TikTok Shop, it allows users to make purchases directly within the app, saving the hustle of juggling between multiple apps or websites.

It’s worth noting that TikTok Shop is still in its early stages. However, the preliminary feedback seems promising with users appreciating the seamlessness of the shopping journey. And there are already viral TikTok products, such as the notorious pickle sweatshirt, which has made over a $1 million in sales through the app.

But TikTok Shop’s reception has been mixed, and it’s still not clear if the social commerce innovation will last. It failed to attract attract larger brands early on, and the looming possibility of a US TikTok ban can’t be ignored. And while TikTok Shop shines with potential, it’s no guaranteed success.

The world of social media eCommerce is unpredictable – as proven by Facebook’s decision to wind up its Live Shopping feature by October 1, 2022. Even Instagram, after experimenting with prominent placement of its social commerce feature, moved the shopping tab away from its home feed.

Reactions to TikTok Shop

The response to TikTok Shop is mixed. Initially, one of TikTok’s greatest draws was its genuine content created by users. Some fear the platform could now pivot more towards commerciality and lose its original essence.

What’s more, the ease with which sellers can list products on TikTok shop has some consumers worried. There have already been reports of scams and items that are never delivered. In addition, while TikTok claims to prohibit the sale of illicit items, many sellers have already found workarounds, and certain products such as diet pills are all too easy to access.

On the flip side, there’s enormous excitement about the business prospects. Sellers, affiliates, and creators alike are looking to TikTok shop for its potential to bring in revenue. In fact, TikTok is reportedly targeting a total of $20 billion or more in sales through the platform this year.

How To Sell on TikTok

For entrepreneurs, brands, and creators looking to tap into TikTok’s vast and engaged audience, setting up shop on the platform is easy. Whether you’re a business owner, an established creator, a budding brand partner, or an affiliate looking to diversify, TikTok Shop is poised for eCommerce growth. Here’s how to get started on TikTok Shop.

  1. Set up a TikTok Business Account: If you don’t already have a TikTok business account, you’ll need to set one up to start selling on TikTok Shop. This account serves as the foundation for all your commercial activities on the platform.
  2. Register for TikTok Shop: Next, you’ll need to register for TikTok Shop. Sellers, creators, partners, and affiliates are all eligible to sign up. Provide your personal or business information, select which type of business you are registering, and submit the required documents. TikTok will review your application and, if everything is deemed satisfactory, send you an approval within 3 days.
  3. Link your account and bank: Once you receive the green light from TikTok, you can link your account to TikTok Shop. You’ll also need to link your bank account to the platform.
  4. Upload products and start selling! Once everything is set up, there’s nothing left to do but upload the products you wish to sell and start creating content. Tag your videos with your product and create as much content as possible. You never know when your product will go viral.

Ways To Sell Through TikTok Shop

TikTok Shop gives businesses and creators the ability to advertise and sell products directly through the app in a few different ways.

Shoppable Videos

This feature transforms passive content consumption into an interactive shopping experience. Instead of just watching, users can tap on products they’re interested in and proceed to purchase without leaving the app. The power of shoppable videos lies in creating compelling narratives around products, seamlessly integrating storytelling with shopping.

Live Shopping

Tapping into the live-stream trend, TikTok’s Live Shopping offers a dynamic real-time shopping experience. Sellers can actively engage with their audience, demo products, offer exclusive deals, and answer questions on the spot. This immediate interaction fosters trust and loyalty, bridging the impersonal gap often found in online shopping.

Product Showcase

For a more structured approach, the Product Showcase offers a digital catalog where sellers can list their products with detailed descriptions and visuals. It allows users to leisurely browse and explore products of interest. The key is clarity and high-quality visuals, ensuring users are drawn into the offerings and can easily navigate through them.

Should You Sell on TikTok Shop? How To Sell on TikTok Shop: A Guide For ECommerce Sellers (3)

The allure of TikTok Shop is undeniable. TikTok boasts a huge audience, putting your product in front of a massive number of potential customers. Moreover, what sets TikTok apart is not just its user base, but the level of engagement it garners. People aren’t just passive viewers; they’re actively interacting, so it’s more likely they’ll engage with your products too.

Yet another standout features is the ease of shopping. Customers can seamlessly transition from watching a video to purchasing a product, all without ever leaving the app. This streamlines the buyer’s journey.

However, since TikTok’s foray into eCommerce is still relatively new, they’re still figuring things out. This means there might be some initial challenges or changes as they tweak their system. Additionally, as more sellers recognize the potential of TikTok Shop, there’s a risk the platform could become oversaturated with sales content. In turn, this could potentially turn off users who crave the organic, fun content they initially signed up for. And of course, looming in the background are potential regulatory challenges, especially in the US, which could impact the platform’s trajectory.

TikTok charges sellers a commission fee, which varies by product and business. It’s worth noting that this fee is less than Amazon charges. However, remember that TikTok does not offer the fulfillment services available through Amazon, either.

Fund Your Inventory

One of the biggest challenges that successful online sellers face is making sure they have enough inventory to avoid selling out. Inventory procurement takes capital up front, and many eCommerce business owners therefore find themselves in a cash flow crunch, in need of a funding solution.

That’s where 8fig comes in. 8fig offers both the funding and cash flow management solutions you need to stay in stock. Plus, 8fig funding plans are flexible, so you can adjust them as your needs change. Find out how hundreds of eCommerce sellers have scaled their businesses thanks to 8fig and then sign up for a Growth Plan of your own.

How To Sell on TikTok Shop: A Guide For ECommerce Sellers (4)

Rebecca Montag

Rebecca Montag

Rebecca is an eCommerce writer at 8fig. She strives to provide sellers with the information and support they need to succeed in the ever changing eCommerce space.

Insights, advice, suggestions, feedback and comments from experts

Introduction

As an expert in the field of TikTok Shop and social commerce, I can provide you with valuable insights and information on this topic. I have extensive knowledge of the features, benefits, and challenges associated with TikTok Shop. Let's dive into the concepts mentioned in the article and explore them further.

About TikTok Shop

TikTok Shop is a revolutionary feature on the TikTok platform that allows users to make purchases directly within the app. With over 1.7 billion active monthly users, TikTok has evolved from a platform known for dance routines and lip-sync battles to a mammoth eCommerce market. Social commerce, the use of social networks to promote eCommerce sales, is growing rapidly, and TikTok Shop is at the forefront of this trend [[1]].

TikTok's Potential for eCommerce

TikTok's sophisticated algorithm keeps users engaged for hours, suggesting tailored content based on their interests. This extended user engagement is the key to TikTok's massive potential for eCommerce. By introducing TikTok Shop, the platform provides a seamless way for sellers, creators, and affiliates to advertise and sell products directly through the app [[2]].

TikTok Shop Rollout

TikTok Shop was initially piloted in the UK and several Southeast Asian countries before being introduced in the US in November 2022. This feature allows users to make purchases without leaving the app, eliminating the need to switch between multiple apps or websites. While still in its early stages, TikTok Shop has received positive feedback, with users appreciating the seamless shopping experience [[3]].

Reactions to TikTok Shop

The response to TikTok Shop has been mixed. Some users fear that the platform may pivot more towards commerciality and lose its original essence of genuine user-generated content. Concerns have also been raised about the ease with which sellers can list products, leading to reports of scams and undelivered items. However, there is also significant excitement about the business prospects of TikTok Shop, with sellers, affiliates, and creators looking to capitalize on its revenue potential [[4]].

How to Sell on TikTok Shop

For entrepreneurs, brands, and creators looking to tap into TikTok's vast and engaged audience, setting up shop on the platform is relatively easy. Here are the steps to get started:

  1. Set up a TikTok Business Account: If you don't already have one, create a TikTok business account, which serves as the foundation for your commercial activities on the platform.
  2. Register for TikTok Shop: Eligible sellers, creators, partners, and affiliates can register for TikTok Shop. Provide the necessary personal or business information and submit the required documents for review.
  3. Link your account and bank: Once your application is approved, you can link your TikTok account to TikTok Shop and connect your bank account to facilitate transactions.
  4. Upload products and start selling: After completing the setup process, you can upload the products you wish to sell and start creating content. Tag your videos with your product and create engaging content to maximize visibility [[5]].

Ways to Sell Through TikTok Shop

TikTok Shop offers several ways for businesses and creators to advertise and sell products directly through the app:

  1. Shoppable Videos: This feature allows users to tap on products within videos and proceed to purchase without leaving the app. It transforms passive content consumption into an interactive shopping experience.
  2. Live Shopping: TikTok's Live Shopping feature enables sellers to engage with their audience in real-time. They can demonstrate products, offer exclusive deals, and answer questions, fostering trust and loyalty.
  3. Product Showcase: The Product Showcase provides a digital catalog where sellers can list their products with detailed descriptions and visuals. Users can browse and explore products at their own pace [[6]].

Should You Sell on TikTok Shop?

The allure of TikTok Shop is undeniable. With a massive audience and high user engagement, TikTok can put your products in front of a vast number of potential customers. The seamless shopping experience within the app streamlines the buyer's journey. However, there are some considerations to keep in mind.

TikTok's eCommerce feature is still relatively new, and there may be initial challenges or changes as the platform evolves. As more sellers recognize the potential of TikTok Shop, there is a risk of oversaturation with sales content, potentially affecting user experience. Additionally, regulatory challenges, especially in the US, could impact the platform's trajectory. TikTok charges sellers a commission fee, which is lower than what Amazon charges, but it does not offer fulfillment services like Amazon does [[7]].

Conclusion

TikTok Shop has emerged as a game-changer in the world of social commerce, offering a unique opportunity for sellers, creators, and affiliates to reach a massive and engaged audience. By leveraging the various features of TikTok Shop, businesses can create compelling shopping experiences and drive sales. However, it's important to stay informed about the evolving nature of TikTok Shop and adapt strategies accordingly to maximize success.

I hope this information provides you with a comprehensive understanding of TikTok Shop and its implications for eCommerce. If you have any further questions, feel free to ask!

How To Sell on TikTok Shop: A Guide For ECommerce Sellers (2024)
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