How can TikTok be used for music marketing? (2024)

TikTok is not only a platform for entertainment, but also a powerful tool for music discovery and promotion. According to a report by IFPI, 67% of TikTok users say they use the app to find new music, and 43% of them say they have bought or streamed music they discovered on TikTok. Moreover, TikTok has a viral potential that can boost the exposure and popularity of songs and artists. For example, Lil Nas X's "Old Town Road" became a global hit after it was featured in countless TikTok videos, and Doja Cat's "Say So" gained mainstream recognition after it inspired a dance challenge on the app.

If you're looking to use TikTok for music marketing, it's essential to create a profile that accurately reflects your music and personality. To optimize your TikTok profile, start by selecting a catchy and memorable username that reflects your artist name or brand. Additionally, use a high-quality profile picture that represents your music style or genre. Your bio should be short and engaging, introducing yourself and your music. You may also include a link to your website, streaming platform, or other social media accounts. Lastly, use hashtags and keywords that are relevant to your music and target audience to increase visibility and reach on the app.

Creating engaging videos for music marketing on TikTok is key to success. Perform your songs live or lip-sync to them, and add filters, effects, stickers, or captions for some extra flair. Give fans a glimpse of your creative process, studio sessions, tours, or personal life by sharing behind-the-scenes or exclusive content. Participate in trends or challenges by joining the popular hashtags, sounds, or dances that are trending on the app, or create your own challenge and invite others to join. Collaborating with other TikTokers or influencers is also a great way to cross-promote your music and reach new audiences.

Growing your TikTok audience for music marketing requires consistency, authenticity, and interactivity. To do this, you should post regularly and frequently, aiming for at least once a day. Experiment with different times and days to find out when your audience is most active and responsive. Additionally, be authentic and original in showcasing your unique music and personality, while being honest and transparent with your fans. Interact with your audience and the TikTok community by responding to comments, messages, and questions from your fans, as well as following, liking, commenting, or duetting with other TikTokers or influencers related to your music or niche.

TikTok can help you monetize your music marketing in various ways. For example, the Creator Fund pays eligible creators for their video views and engagement if they have 10,000 followers and 10,000 video views in the last 30 days and are over 18 years old. Additionally, the Live feature allows you to stream live videos and interact with your audience in real time while receiving virtual gifts from fans that can be exchanged for cash. You can also earn money by creating sponsored videos or campaigns for brands that match your music and audience through the Brand Partnerships feature. Lastly, the Sound Library allows you to upload original songs to the app, where other users can use them in their videos and you can earn royalties and exposure from streams and views.

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Music Industry

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