Clara W. on LinkedIn: Check out the first playable movie trailer on Roblox and the incredible… (2024)

Welcome to the new era of movie marketing! Warner Bros. Entertainment and Legendary Entertainment launched the first playable movie trailer on Roblox for their new release Godzilla x Kong: The New Empire. Instead of just watching a 2D video trailer, players are transported to an immersive, 3D version of the trailer, consisting of an obstacle course built from scenes in the trailer. The results are incredible. In a survey within the experience, the majority of the global player base said they were more likely to see the film than before playing. And 6M+ visitors on average have spent nearly 8 minutes in the experience. That's more than double the time spent engaging with the film's latest 3 minute trailer! Congrats to Warner Bros. Entertainment, Legendary Entertainment, The Gang and the Roblox entertainment team ( Todd Lichten & Jules Bouckaert) on this innovative entertainment first! Read more from Variety on the future of entertainment on Roblox: https://lnkd.in/g5gV5qmB #entertainmentmarketing #moviemarketing #digitalmarketing #metaverse #genzmarketing

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What is the future of entertainment? Disney thinks it's the Metaverse!Disney has always been ahead of the curve when it comes to leveraging its stories and characters to create commercial value by entering adjacent businesses. From Disney themed amusem*nt parks to its own streaming platform Disney+, the company has always been at the forefront of innovation. Now, Disney is investing $1.5Bn into the Metaverse, suggesting that it sees tremendous potential for the entertainment industry in Metaverse(s).Partnering with Epic Games, creators of the hugely successful Fortnite, Disney is set to create a new virtual immersive space containing experiences, games, events, and content from its famous franchisees like Marvels, Star Wars, Avatar, and Pixar. With this collaboration, Disney aims to bring together not just its old fans but also new generation gamers, giving them the opportunity to play, create, engage, view content, and shop, all in one beautiful immersive place.It's no surprise that Disney has partnered with Epic Games, creators of Fortnite, one of the most successful Metaverse experiences out there. The Disney 'persistent universe' will be interoperable with Fortnite, allowing Fortnite players to carry their levels, avatars, and digital assets right into the Disney space.Interesting times lie ahead in the world of entertainment. What do you think about this development? Share your thoughts in the comments. And if you're wondering what immersive entertainment could look like, check out my next post for some insights on that.#metaverse #xr #marketinghttps://lnkd.in/gKB_q4Eb

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🎮 Hollywood and Gaming Converge 🎬The worlds of Hollywood and gaming are merging, creating a new era of interactive entertainment. Major entertainment brands are embracing gaming, with Microsoft acquiring Activision Blizzard and Netflix venturing into its own gaming unit. On the other side, gaming giants like Sony are expanding into live service games and innovative acquisitions.Exciting Developments:Sony Pictures Classics is producing a movie using PlayStation's Dreams game-builder, blending animation and live actors.TikTok is becoming a marketing hub for movies like Spider-Man: No Way Home, hinting at the potential for interactive film marketing.Creative Artists Agency is using TikTok to scout fresh creative talent.As the metaverse gains momentum, expect more exciting crossovers between Hollywood and gaming, potentially shaping the future of co-creation in entertainment. 🌟🎥#HollywoodGamingMerge #MetaverseEntertainment #InteractiveExperience

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Eminem's foray into Fortnite once again confirms:The future of content is gamified. The future of content is transmedia.The lines between entertainment, sports, music, movies, and gaming will continue to erode until they are no more.Fortnite's recent "The Big Bang Event" featuring Eminem wasn't just a concert; it was a cultural spectacle. (Although it was more of a cameo, rather than a concert).With over 100 million players in November alone, Epic Games' cash cow is transcending its gaming roots to become a pivotal platform for brand storytelling and audience engagement.The concert's blend of music and interactive elements exemplifies how to create immersive experiences that resonate with virtual natives. That's what brands of the future should be keeping a close eye on.This is not just a random battle royal gaming platform.This is the next version of social media.#Fortnite #FortniteCreative #Eminem #TheBigBangEvent #Chapter5 #UE5 #EpicGames #Gaming #FutureofGaming #Transmedia

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YesterdayRobloxannounced that all creators can upload short video (up to 30 seconds) to their experiences.So what? Is it a big deal? Yes it is.For players and small creators, this helps make games more immersive....and it creates a roadmap towards watching long-form video, event TV, YouTube style tutorials and education, all from within Roblox, making it an increasingly immersive, social experience....and for brands and advertisers, this now opens up an entire new medium for video advertising...at massive, game-changing scale.Contactme or the Build teamto find out how for your brand.#gaming#metaverse#marketing#advertising#TV #video #digitalmarketing

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Disney has officially embarked on an exciting venture and is teaming up with Epic Games to create a new content metaverse. This collaboration is set to redefine entertainment, focusing on "play, watch, create, and shop" - a holistic approach to engaging with our beloved intellectual properties (IPs).Imagine immersing yourself in the worlds of your favorite Disney characters, not just as a spectator but as an active participant. The potential for innovative features and ideas is limitless, promising to enhance our interaction with the stories and characters .As we stand on the brink of what could be the "new universe" of integrated entertainment, the excitement is through the roof. This partnership between Disney and Epic Games could usher in a new era of digital experienceWhile the excitement is undeniable, it's a bit 'too early' to predict the full scope of this partnership. Will it fulfill the promise of creating a more immersive, interactive universe for users worldwide?One thing is for sure: the worlds of Disney and Epic coming together marks a significant milestone in entertainment and technology, promising to revolutionize how we play, watch, create, and shop. #Disney #EpicGames #Entertainment #Gaming #Movies #metaverse #videogameindustry #videogames #meta

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🏰🪄The Walt Disney Company and Epic Games 🎮: A Monumental $1.5 Billion Alliance for a Fortnite-Connected Universe 🌌•Billion-Dollar Partnership: With a strategic investment of $1.5 billion, Disney secures an equity stake in Epic Games, heralding a new chapter in entertainment.•A New Realm of Adventure: This collaboration unveils an expansive universe that merges the captivating stories of Disney with the dynamic world of Fortnite, promising a realm brimming with adventure and possibilities.•Beyond Gaming: This venture transcends traditional gaming, creating a multifaceted universe where fans can play, watch, shop, and engage with the cherished universes of Disney, Pixar, Marvel, Star Wars, and Avatar in innovative ways.•Creative Freedom: Participants are empowered to craft, share, and immerse themselves in Disney-themed narratives and experiences, leveraging the unparalleled creative platform that this partnership offers.•Strengthened Ties: Drawing upon years of collaboration, this alliance deepens the synergies between Disney’s narrative excellence and Epic’s cutting-edge technology, setting the stage for immersive storytelling.•The Future of Entertainment: Targeting the digital realm’s 3 billion gamers, this strategic move aims to redefine how audiences interact with entertainment, offering fresh, interactive experiences within Disney’s extensive universe.•Award-Winning Legacy: Capitalizing on Disney’s successful gaming licenses and Epic’s revolutionary Unreal Engine, this collaboration is poised to create unparalleled immersive experiences, continuing a legacy of innovation and accolade.#technology #innovation #future #storytelling #entertainement #disney #gaming #metaverse #linkedin

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What an honor to present on the games and XR industries at the IAB. I'm passionate about the playable and immersive media spaces, which are ripe with marketing opportunities. Some key takeaways:-Games are a small percentage of advertising budgets but most brands are looking to increase their games budgets-VR users are as much as 5 times miss likely to buy luxury goods-Gamers believe intrinsic ads are the least intrusive-Privacy, security and safety are essential to building user trustWant to know more? Get in touch!#games #xr #virtualreality #augmentedreality #advertising #metaverse

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Disney just invested $1.5B in Fortnite to build their metaverse 💪🏻Disney’s IP is unparalleled, from Marvel to Pixar and Star WarsThese virtual worlds, leveraging the Unreal engine and Fortnite community, will create opportunities for superfans to engage deeper with their favourite characters, in a much more active way…… and for Disney, a new avenue to monetize via collectibles, skins and in-game purchases 🤑→ This could be a game changer and drive more non-native gamers into virtual worlds 🌍Would you visit Disney’s virtual world?

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